Many online users love a helpful and useful article like a how to guide for example. If the articles you write and publish are helpful, then the readers will be pleased and click on your links for additional information.
This, however, only works if the articles are well written. Some of the people who are into SEO have other people write the articles for them so they don’t have to. However, if you have some free time and you don’t want to pay a lot of money to someone who will write the articles for you, you can write them yourself.
To do that successfully you will need some to know some of the basic things you need to do:
1. Research – If you are not completely familiar with the subject you are writing about or you are not sure about some part you should do a research. Keep in mind that your article will be read by a lot of people so any misleading information will be a bad mistake. Make sure everything you say is completely true and that will earn the trust of readers.
1.1. Choose a topic
You can write an article on a topic where you solve someone’s (or your own) problem, i.e.
- how to write effective articles for marketing
Sometimes it’s difficult to come up with a topic that you feel inspired to write about. I usually write about some problem I’ve come across during my day to day life or my working life.
Then I try to solve and overcome it. After that I can write about it to help others with the same problem.
If I still don’t have a subject I feel passionate about, I will visit forums, read online newsletters or magazines
related to my field of interest. I may also talk to friends in the same business. They often share some of the problems that they have encountered.
Alternatively, I use one of my favorite sources for potential topics:
There you can browse several fields of interest and find endless topics which people are thinking and troubling about.
1.2. Keyword research
Another target of article writing is to make your article search engine friendly. This means including searchable
keywords that search engines will spider. Therefore researching appropriate keywords before weaving them into your article is crucial.
Use the keyword suggestion tool Google Adwords Keyword Tool to find which words or phrases are searched on most often. You also get an impression on the competition for each keyword.
Include your researched keywords into your article being careful not to repeat them so often (avoid keyword stuffing) that it won’t read smoothly. You want your article to appeal to your readers as well.
2. Article writing
2.1. Article length
Don’t worry about the article length too much. It’s more important to let all your ideas flow out of your mind
first. If you think it’s getting too long split it up into two or more articles. It’s often easier to write a short
article of 500 words than one of 1000 words. If you have just too many ideas to confine them to one or two articles you may start a series of articles.
Most article publishers prefer articles between 500 to 800 words and are reluctant to accept articles any longer than that. Others prefer longer articles over 800 words so check with the publisher before you submit your article for publication.
2.2. Spelling & Grammar – This is one of the most important things to consider when writing articles. It is very important that you double check your article after it is written and before you submit it. People don’t like reading articles full of mistakes. Make sure your sentences are complete, they end when they are supposed to, and you haven’t made any kind of mistakes before submitting.
2.3. Paragraphs – Make sure you use paragraphs the right way. Separate your article into paragraphs so it is easier to read. Use bullets, lists and bold or italic text when needed. That will make it a pleasure for other people to read your articles.
3. Outsourcing
Some people are really keen ebout writing articles and online content and love the editorial work. But many people just have other strenghts or interests and prefer to have others (professionals) to write the articles.
Consequently, a lot of internet providers have come up with services like content or article writing. Here is a list of the most popular and reliable ones:
- Elance.com
- Odesk.com
- Textbroker.com
- Fiverr.com
One cheap alternative is:
- 99centarticles.com
4. Article Submission
Also, writing is not all. Submitting your articles is also highly important for getting exposure and eventually backlinks. Here you will find a list of the Top 50 article directories in the web:
http://www.vretoolbar.com/articles/directories.php
Please note that ideally you should submit only unique articles to these directories. Some of them require you to do so and while others don’t the SEO effect is more significant with unique articles.
If you don’t want to write different unique articles for each article directory you can use this free article spinning service to create numerous different versions of your article:
- extremewordspinner.com
This way several words or phrases of your article will be randomly replaced by synonyms or similar words. It can’t compete with writing several unique articles but it saves a lot of work.
This process sounds to tiring and time consuming to you? Then there is also an alternative. You can outsource the article writing, the spinning and the subission to 100′s or even 1,000′s article directories to specialized service providers. Here is one of the best:
It is not the cheapest service but you get the most out of your dollar invested due to the effectiveness of this provider. They manually submit your website to all High PR Article Sites. You will get a detailed report upon completion of the job.
